"You don't know what you've got until it's gone" . . .
Man, I just dated myself with a Cinderella song :)  Even worse I just looked up their site
and they have a 20 year reunion tour with Poison!

OK, now that we know that I am getting old -
What does this have to do with Search Marketing?

I saw a post on Webmasterworld about the Overture Inventory Tool coming back!

Sadly, when I tested it the results were STILL from January 2007.

At least once a week I almost go there for a quick check and I feel sad when I remember
that it is DEAD.

So where do you turn for keyword research these days?
Google!

Google is doing a good job of sucking attention from webmasters and marketers

• Google Analytics
• Google Webmaster Central
• Google Trends 

And the WORST NAMED MARKETING TOOL OF THE CENTURY
Google External Keyword Tool

What an awful name, you can't even easily find the URL as they keep changing it!

Minus the awful name and Google 'hiding the url' - its an amazing resource.

Here is a case study on using the Adwords External Keyword Tool

 Yeah there is a link to my KeywordSecret tool in the video.

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