Does Google know to much about our sites?  And our business?

Hmm lets see, Google knows / tracks:

• general web traffic with their Toolbar
• conversion data from Adwords
• publisher performance / bounce rates from Adsense
• domain details as they wish (Google is a registar)
• linking data (they have more linking data on who-links-to-who then anyone)
• more detailed traffic data with Analytics (they acquired Urchin)
• personal  / search history
• feeds you track and your interests (feed reader and Google IQ)

Look I am NOT a "big brother" is watching us type of guy.  And to be honest - I really don't care!

Google can track whatever they want, I gave up "defensive" marketing (worrying about what Google
knows / tracks)

So to me I just don't care as I use Adwords Conversion Tracking and Google Analytics

There is an interesting discussion going on over at Webmasterworld about "Trusting Google"

Some of the thread is a bit paraniod / 'tin foil hat' for me, but an interesting conversation.

I look forward to your feedback / comments