I have received a ton of comments and questions from my interview with Seth Godin on the "Squidoo Slap"

1. How did I score an interview with Seth?
2. How can I get an interview for my blog?
3. What do I need to do to interview an expert in my niche?

First off, interviews in my opinion are some of the best content that you can produce:

1. Expert verbiage, industry jargon, synonyms, related terms - basically all of the keyword / theme stuff that Google and friends are looking for - you just can't "fake" or auto-generate this level of content - TRUST ME I HAVE TRIED :)  Also ghostwriters, freelancers will never hit the mark either as they are not "living the niche"   
   (more on Theming / LSI in a future post)
2. Other bloggers TALK about and LINK to interview content - check out the blog reactions on technorati
3. It is an excuse to contact other bloggers directly who did not find their interview on your own - and a great reason to leave a comment on their blog with a LINK back to your interview / post.  This is not spammy at all and I haven't seen any bloggers delete my comments / links related to an interview!
4. Media attention - it's a great excuse to do a press release - which also gets you more LINKS
5. Rich media - if you can score an audio / phone interview you can turn this into podcasts, or you can do a series of video follow ups / case studies

So how do YOU get an interview with an expert in your niche?
It is actually REALLY simple.  YOU JUST ASK
Yep you ASK.  Most people think "who am I - why would this expert, authority, guru ever want to speak with ME"?
If you don't ask you will never receive . . . .

You would be shocked at how many experts really enjoy interviews - it gives them exposure, increases their reach, branding, and its an ego thing too . . . .

So step 1 is ASK.  Step 2 is plan out the subject line of the email you are sending (you need to get your email opened).  Step 3 be really nice - people love compliments they also love when someone wants to hear what they think . . .

Wasn't that easy?  No go and make a list of the top 5 experts in your niche that you feel your audience / customers would love to hear from and JUST ASK!

Please post your comments / feedback / questions below

Speaking of expert interviews - check back here TOMORROW as I am interviewing the:
Greatest SEO Artist on the Planet . . . (how's that for link bait) and a reason for you to subscribe to my feed or email

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